Michigan head football coach Sherrone Moore made an appearance at a local Detroit-area football camp on Thursday, delivering a speech that Michigan fans will absolutely love. Although Moore is relatively quiet and soft spoken at the podium during media availabilities, it’s clear that he has an entirely different persona when he gets in front of a group of football players.

Moore was one of several coaches from the Big Ten Conference to attend, including newest Michigan State head coach Jonathan Smith, Illinois head coach Brett Bielema, Purdue head coach Ryan Walters, and Minnesota head coach PJ Fleck.

When it was Moore’s turn to address the several hundred campers in attendance, he didn’t hold back on what it takes to compete at a championship level.

“How was it built? On a foundation of hard work,” Moore said. “We had talented players, but you’ve got to work your tail off every single second, every single moment, to become a champion.

“Make sure you put that first – the hard work. Everybody has these star ratings, these different rankings. That’s all well and good, but that shit don’t really matter when you get to a university, because everybody’s equal. So make sure you think about that. Always stay humble, never be complacent, and always put the work first. What we look for are smart, tough, and dependable human beings. That’s it. Smart, tough, and dependable.”

Moore than discussed the mindset of the Wolverines as they looked to capture the program’s first National Championship since that magical 1997 season.

“We always talked about it last year, process over prize,” Moore said. “We saw it on our indoor, it said ‘1997, National Champions’. That’s the last time we had one. We got sick and tired of people coming in the building talking about, ‘that National Championship team, that championship team’. Well guess what? We went and attacked that every single day. That’s what we did. And competed with the best of the best, and what we think is the best conference in the country to go and do that. But to do that, you have to have a mindset and you have to go to a different place then going to hang out, play video games, go out and party – you’ve got to separate yourself from that.

Closing out his speech, Moore delivered a message that is already circulating all over social media.

“Everybody’s going to have haters. Your haters are holding their breath for you to fail. Your job is to make their asses suffocate. That’s what your job is to do.”